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Long-term care planning

Plan for care so your family doesn't have to carry it alone

Most of us will need help with daily life someday. A plan helps you stay at home longer, protect your retirement savings and keep your children from becoming full-time caregivers.

Up to 70%of people turning 65 will need some long-term care.1

What a long-term care plan can do for you

Help you stay at home

Most people want care at home. A plan pays for help so you can stay where you're comfortable.

Pay for what Medicare doesn't

Medicare doesn't cover ongoing help with daily living. Your plan fills that gap.

Protect your retirement savings

One long care event can cost $300,000 or more. A plan keeps savings for your spouse.

Give your family breathing room

Your children can be family, not full-time unpaid caregivers.

A care plan may be right for you if…

You want to stay in your own home as long as possible

You'd rather not depend on your children for daily care

You have retirement savings you want to protect for a spouse

You're between 40 and 65 and still in good health

A parent or relative has needed care and you saw what it cost

You want your life insurance to do more than pay a death benefit

How care benefits work

  1. 1When you need care

    A doctor certifies you can't do 2 of 6 activities of daily living, or have a severe cognitive impairment.

  2. 2Waiting for benefits

    Many policies and riders have a waiting (elimination) period, often 90 days, before benefits start.

  3. 3Benefits are paid

    You receive monthly payments or a lump sum, depending on the policy or rider.

  4. 4Benefits continue

    Payments continue while you qualify, with yearly recertification, up to the policy's limits.

Care costs differ by state

Pick a state to see 2025 median costs. These are the states where we're licensed.2

In-home care$80,080per year, 44 hrs/week
Assisted living$74,400per year
Nursing home, private room$129,575per year
3 years in a nursing home$388,725Run your own numbers →

Cost of care keeps rising

In-home caregiver$35/hr+3% vs 2024$80,080/yr at 44 hrs/week
Assisted living$6,200/mo+5% vs 2024$74,400/yr
Nursing home, semi-private$315/day+2% vs 2024$114,975/yr
Nursing home, private$355/day+1% vs 2024$129,575/yr
Adult day health care$95/day−5% vs 2024$24,700/yr

U.S. national medians, CareScout 2025 Cost of Care Survey.2

Where are you in life?

Lock in protection while it's cheap

  • Choose term or IUL with a living benefits rider. It often costs little or nothing extra.
  • Name a durable power of attorney and health care agent.
  • Build an emergency fund that could cover a 90-day waiting period.

Myth or fact? Test yourself

Medicare pays for long-term nursing home care.

Most people turning 65 will need some long-term care.

Women typically need care longer than men.

Health insurance pays for help with bathing and dressing.

Some life insurance lets you use the death benefit early to pay for care.

Work with TrueFin in four steps

No cost and no obligation at any step.

  1. 1Free consultation

    A 20-minute call or video meeting about your family, business and goals.

  2. 2Needs analysis

    We quantify your need and compare options from multiple top-rated carriers.

  3. 3Clear recommendation

    Guaranteed values first, the trade-offs, the costs and what each option does not do.

  4. 4Apply and review yearly

    We handle applications and underwriting, then review your plan every year.

Long-term care questions

What is long-term care?

Help with everyday activities such as bathing, dressing, eating and moving around, or supervision because of memory loss. It can happen at home, in assisted living or in a nursing home.

Does Medicare pay for long-term care?

No. Medicare covers short skilled nursing stays after a hospital visit, up to 100 days, not ongoing custodial care.

How much does long-term care cost?

2025 U.S. medians are $80,080 a year for a full-time in-home caregiver, $74,400 for assisted living and $129,575 for a private nursing home room. Costs vary widely by state.

Can life insurance help pay for long-term care?

Yes. Many term and IUL policies offer chronic illness riders that advance part of the death benefit if you can't perform two of six daily activities or have a severe cognitive impairment.

When should I start planning?

Between 40 and 65, while you are healthy. Options narrow and prices rise with age and health changes.

Does TrueFin sell long-term care insurance?

We are licensed for life insurance and annuities, including policies with living benefits and annuities with care features. For standalone or hybrid LTC insurance, we refer you to an LTC-licensed specialist.

Important information

  1. Administration for Community Living, U.S. Department of Health and Human Services, "How much care will you need?" (acl.gov).
  2. CareScout 2025 Cost of Care Survey, national medians and ranked state data tables, released March 2026. Costs vary by city and provider.
  3. Living benefits and chronic illness riders vary by carrier and state, may have an additional cost, and reduce the death benefit and cash value when used. Benefits are generally income-tax-free within IRS limits.
  4. TrueFin Services and Nagendra (Nag) Sonti are licensed for life insurance and annuities and do not sell long-term care insurance.
  5. Insurance products are issued by licensed insurance companies. Guarantees are backed by the claims-paying ability of the issuing insurer.

Your health today decides your options.

A free 15-minute call shows what you already have and what a care plan would cost. No obligation.

Call 585-305-2330Ask a question